FB "modeled" conversion data was just basically blind guessing. Scaling with FB ads manager data alone was like playing Russian roulette.
Adaya provides us with first party data, tracked conversions accurately, thus allowing me to make informed decisions on which campaigns to scale and which to kill. Now when I increase spend, there is a corresponding lift instead of just burning money.
Now I feel confident in scaling and giving less heart attacks to my accountant. With rising production costs, rising inflation, decreasing margins, there is no room today for unprofitable spend in this post iOS14 world. And for any company to grow, you need to find new customers at scale. Adaya is a key component to succeed in this new era of paid marketing."