Taste doesn't scale

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Adaya AI Lab · Dessert API
The taste layer
for the frontier.

Enterprise-grade ad campaigns from one API call.

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The problem
Every AI ad still needs
a creative director.

A model can generate an ad in seconds. Getting to one an enterprise brand will run takes a creative team and rounds of reprompts, because the first output has no persona, no angle, no job in the funnel, and a layout no creative director would approve. And a campaign isn't one ad. It's ten.

That's not a rendering problem. It's a data problem. Models were trained on all ads, not good ones, and the judgment that separates the two was never written down. It lives in the heads of a few thousand creative directors. We turned it into data.

The models got the hands. Nobody gave them the head.

What Dessert does
Creative-director grade,
from the first output.
01 Data 2,400 reviews380 ads9,100 comments
02 Clusters ABC
03 Personas
Bakuchiol serum · best persona
Women 25–34 who like skincare Retinol users with sensitive skin New moms rebuilding a routine Clean-beauty shoppers Over-40s worried about fine lines Breastfeeding mothers off retinol Pregnant women who had to stop their retinol
Fit 41 Fit 72 Fit 68 Fit 57 Fit 63 Fit 86 Fit 94
“Safe for the baby, and it still works.”
Creative strategy

A target persona and an angle, chosen from evidence before a word is written.

01 Top
02 Mid
03 Bottom
Top
Stop a cold audience

“Your OB said no retinol for a year?”

×4
Mid
Make the case

“Skin is smoother. Fine lines less noticeable.”

×3
Bottom
Close the sale

20% off + free shipping, first order

×3
10 finished ads · 1 API call
Full-funnel campaigns

Ten ads, each with a funnel job: stop a cold audience, make the case, close the sale.

01 Option A
02 Option B
03 Option C
Creative-director design

Layouts our creative directors built and approved, matched to each ad’s job. Type set clean.

01 Brand kit
02 Product
03 Facts and offers 20% offFree shippingBakuchiolSafe while pregnant
20% off
  • Logo·✓
  • Colors·✓
  • Label·✗ Redraw✓
  • Offer·✓
  • Claims·✓
Brand and product accuracy

The brand’s real logo, colors, facts and live offers, on the real pack and label. Each ad is read back against the product and redrawn until it matches. Nothing generic, nothing guessed.

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The head, for every model that already has the hands.

Dessert, by Adaya AI Lab

Dessert sits on top of whatever generates the ad: the frontier labs now selling ads, the platforms ads run on, and the tools they're made in. It makes the calls a creative director would make, the persona, the angle, each ad's job and the layout, and the model does the making. Whatever draws the pixels, the judgment comes from us.

The taste layer

One complete ad set

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Example output · skincare brand · 9:16
One API call.
Ten finished ads.
Unedited.
Top funnel
Top-funnel ad: a new mother's story about stopping retinol Top-funnel ad: what keeps your skin smooth when retinol is off the table Top-funnel ad: your OB said no retinol for a year? Top-funnel ad: your OB said no retinol for 18 months
Mid funnel
Mid-funnel ad: five-star customer review Mid-funnel ad: product benefits Mid-funnel ad: rating and customer quote
Bottom funnel
Bottom-funnel ad: 20% off plus free shipping Bottom-funnel ad: 20% off plus free shipping Bottom-funnel ad: first-order offer, safe while pregnant
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Creative Director Evals
Taste, measured.

Blind evals for advertising judgment. Frontier image models, Meta Advantage+, a top agency team and Dessert each got the same 40 real briefs and returned complete ten-ad sets. Six senior creative directors judged 2,000 ads without knowing who made them.

  1. 78%Ship rate

    Ads creative directors would run unedited. Best frontier model: 17%.

  2. 89%Head-to-head

    Sets preferred over the best frontier baseline, judged blind.

  3. 81%Grader agreement

    Our taste judge agrees with the panel more often than its own members do.

  4. 7.9×Transfer

    Ship rate of an open model trained on our decision trails, from 9% to 71%.

Internal evals · November 2026 Read the evals →
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Work with the lab
Taste you can call,
train on and measure.
01 · The API

Call it.

One tool call returns a complete ad set: the persona, the angle, ten ads with a funnel job each, laid out and checked against the real brand and product.

In private use with top DTC advertisers
02 · The dataset

Train on it.

Creative-director judgment as structured data: the evidence, the persona, each ad's job, the copy we rejected and why, every check it passed. Taste can be trained.

Licensable decision trails
03 · The grader

Measure with it.

A taste judge calibrated against blind creative-director panels. Use it to evaluate your models' creative, or as a reward signal to train them.

81% agreement with creative-director panels
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Advertising is becoming
an AI business, and
AI is becoming
an ads business.